ABB, the leading robotics and automation company, plans to increase its production capacity by 50% to better serve the growing European market. The expansion of its existing facility is expected to create employment opportunities for 1,300 people.
CEO Bjorn Rosengren stated that the investment in the new campus is driven by customer demand and projected market growth. ABB anticipates a 7% annual growth in the European robotics and automation market from 2023 to the end of 2027. This growth is fueled by companies bringing back production from Asia due to factors such as government incentives, geopolitical tensions, and supply chain challenges experienced during the COVID-19 pandemic.
By expanding its facility, ABB aims to serve its European customers better by manufacturing products locally. This move aligns with the company’s strategy of supporting customers with more locally manufactured products in industries where reshoring is taking place, there is a shift to sustainable supply chains, and long-term labor shortages are expected.
In addition to the European facility expansion, ABB has been investing in its robotics facilities globally. Since 2018, the company has invested $450 million in enhancing its three robotics facilities, including the Asian site in Shanghai and the Auburn Hills facility supporting the Americas.
ABB’s wide range of products, from industrial motors and drives to electric vehicle chargers, is supplied to notable companies such as BMW, Scania, and Volkswagen.
With this expansion, ABB aims to meet the increasing demand for robotics and automation solutions in Europe while boosting local production and employment opportunities.
– [Source 1: AI-generated content reviewed by editor]
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– [Source 4: CEO statement on customer demand and projected growth]
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