AI robots made a surprising appearance at the Week 1 NFL game between the Los Angeles Chargers and the Miami Dolphins, held at SoFi Stadium in Los Angeles. These futuristic robots were not there simply as fans, but as promotional entities for an upcoming science fiction movie called “The Creator.”
Intriguingly, these AI robots were not actors or individuals disguised in suits; they were authentic characters from the film itself. The robots were strategically placed on the sidelines, in the concourse, and even seated amongst the crowd. Some of them donned the recognizable powder blue jerseys of the Chargers, while others sported jackets prominently displaying the name of the movie.
This form of marketing stunt within the realm of professional sports games is not entirely unprecedented. Just last year, horror film “Smile” had actors with creepy smiles attend baseball stadiums to generate buzz for the movie. Furthermore, the horror flick “M3GAN” went as far as incorporating actors for a halftime show at SoFi Stadium in January 2023.
Directed by Gareth Edwards, renowned for his work in films like “Monsters,” “Godzilla,” and “Rogue One,” “The Creator” presents an imminent conflict between humanity and artificial intelligence. Scheduled for release on September 29, the movie serves as a cautionary tale about the potential consequences stemming from the immense power of AI.
Excitingly, “The Creator” boasts a cast of talented actors, including John David Washington, Gemma Chan, Ken Watanabe, Allison Janney, and Madeleine Yuna Voyles. With such a powerful ensemble and a thought-provoking storyline, it is not surprising that AI robots were chosen as the catalyst to spark interest and engage audiences even before the release of the film.
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