Fri. Sep 22nd, 2023
    IQ Robotics and Brands For Less Group Collaborate to Expand into Saudi Arabia

    UAE-based company IQ Robotics, known for its AI-driven, fully automated logistics solutions, has signed a significant agreement with Brands For Less Group (BFL Group). The deal aims to support BFL Group’s expansion into the Kingdom of Saudi Arabia by deploying 130 advanced robots to enhance omnichannel order processing and improve customer satisfaction.

    Fadi Amoudi, CEO of IQ Robotics, expressed excitement about the partnership, stating that establishing a Center of Excellence in Riyadh would address the growing e-commerce demand in Saudi Arabia. This collaboration reinforces the increasing need for Digital Transformation in the logistics and supply chain sectors in the region.

    Ayman Beydoun, Deputy CEO & Group COO of BFL Group, emphasized the potential of robotics technology to revolutionize the retail experience in Saudi Arabia. The partnership with IQ Robotics is expected to create a more efficient, customer-centric, and sustainable retail environment, shaping the future of retail in the country and beyond.

    IQ Robotics, as a leader in supply chain solutions, ensures that companies like BFL Group are well-prepared to seize opportunities in emerging markets. This marks the fourth collaborative robotics transformation for IQ Robotics and signifies their commitment to driving innovation in the logistics industry.

    Overall, this collaboration between IQ Robotics and BFL Group paves the way for the advancement of e-commerce and retail in Saudi Arabia. By harnessing the power of robotics technology, both companies are poised to meet the evolving demands of the market and provide a seamless customer experience.

    – Digital Transformation: The integration of digital technology into various business areas to enhance operations, improve efficiency, and meet changing market demands.
    – Robotics Technology: The field of engineering and technology that deals with the design, development, and application of robots for various tasks and industries.

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