Fri. Dec 1st, 2023
    New Balance Embraces Sustainable Robotics Warehouse for Efficient Order Fulfillment

    Taipei-based robotics solutions leader, Geek+, has successfully deployed an automated fulfillment center in collaboration with Kerry TJ Logistics in Taiwan. With a focus on sustainability, speed, and flexibility, this state-of-the-art warehouse has transformed New Balance’s order fulfillment processes for both B2B and B2C customers.

    The Geek+ system has once again proven its adaptability and efficiency by enabling the expedited deployment of this project within a remarkable 6-week timeframe. Billy Siu, Business Director of Taiwan at Geek+, expresses excitement about extending their cooperation with Kerry TJ Logistics and supporting their mission to revolutionize supply chain operations.

    One of the standout features of this partnership is the commitment to sustainable practices. The Geek+ robots are capable of operating in a dark warehouse, significantly reducing energy consumption and carbon footprint.

    Geek+’s Shelf-to-Person system equips the warehouse with advanced capabilities such as heatmap analysis and inventory rearrangement based on frequently picked items. This enhances overall picking efficiency and streamlines the process for workers, reducing training time to less than an hour and lessening labor intensity.

    Kerry TJ Logistics emphasizes their dedication to smart green logistics through their partnership with Geek+. The collaboration aims to improve working conditions and provide innovative, top-tier services to global clients like New Balance.

    By combining Geek+’s cutting-edge robotics technology with Kerry TJ Logistics’ expertise in logistics and supply chain management, the automated warehouse offers a sustainable and scalable solution, capable of handling large volumes of orders and SKUs while meeting rapid delivery demands.

    This latest endeavor solidifies the joint commitment of Geek+ and Kerry TJ Logistics to revolutionizing the logistics industry. The focus on high picking efficiency and optimized space utilization aligns with their shared vision of a greener and more sustainable future.


    Q: What is Geek+’s Shelf-to-Person system?
    A: Geek+’s Shelf-to-Person system is an advanced automation technology that optimizes the picking process in warehouses, improving efficiency and reducing labor intensity.

    Q: How long did it take to deploy the automated fulfillment center?
    A: The automated fulfillment center was deployed within 6 weeks, showcasing the agility of Geek+’s technology.

    Q: What are the benefits of operating in a dark warehouse?
    A: Operating in a dark warehouse reduces energy consumption and carbon footprint, contributing to sustainable practices.

    Q: How does the Shelf-to-Person system enhance picking efficiency?
    A: The Shelf-to-Person system uses heatmap analysis and inventory rearrangement based on frequently picked items to improve overall picking efficiency.