Onward Robotics (formerly known as IAM Robotics) has unveiled a new corporate name, logo, visual identity, and website as part of an exciting rebranding effort. This rebranding marks a significant next chapter in the company’s evolution and supports its recent growth in the industry of mobile robotics and software.
Onward Robotics has gained high market demand since its emergence from stealth mode, with the introduction of its Pyxis™ technology platform and Lumabot™ person-to-goods autonomous mobile robots. The company’s innovative Meet Me™ solution seamlessly coordinates humans and robots, revolutionizing order fulfillment processes in warehousing, logistics, and manufacturing operations. By increasing productivity, mitigating operational risks, and enabling scalability without additional headcount, Onward Robotics has established itself as a leader in automation technology.
CEO Lance VandenBrook expressed his excitement about the rebrand, stating, “Onward Robotics better reflects the organization’s strong forward trajectory, our bold and purposeful team, and most importantly, our commitment to moving our clients and the global supply chain forward.”
The rebranding initiative was a year-long project aimed at creating a brand identity that embodies Onward Robotics’ renewed sense of purpose and energy. It also acknowledges the company’s decades of experience in mobile robotics. The new brand captures the unique culture and vision of the company.
Onward Robotics will officially showcase its new brand and innovative robotic technology at MODEX 2024 in Atlanta, Georgia. Interested attendees can visit booth #C6685 from March 11, 2024, to March 14, 2024 to witness live demonstrations of the company’s cutting-edge solutions in action.
With this rebrand, Onward Robotics is reinforcing its mission to revolutionize order fulfillment processes, increase operational productivity, and drive the global supply chain forward. By offering innovative automation technology that coordinates humans and robots, Onward Robotics provides the boost in efficiency, flexibility, and speed that companies need to remain competitive and grow in today’s rapidly evolving marketplace.
– Onward Robotics (formerly IAM Robotics) Press Release