UAE-based IQ Robotics has announced a new partnership with Brands For Less Group (BFL Group), a leading off-price retailer in the region. Under this multi-million-dirham agreement, IQ Robotics will deploy 130 robots to facilitate the processing of omnichannel orders, enabling BFL Group to expand its operations into the kingdom of Saudi Arabia.

The introduction of robotics technology is aimed at improving the efficiency and sustainability of retail operations while enhancing customer satisfaction. IQ Robotics’ previous collaborations have successfully transformed retail operations in the UAE, and this partnership is expected to shape the future of retail in Saudi Arabia and beyond.

Fadi Amoudi, CEO of IQ Robotics, expressed his excitement about the new venture, stating, “We are thrilled to progress upon our groundbreaking partnership with Brands For Less Group as we establish a Centre of Excellence in Riyadh. This will cater to the burgeoning e-commerce demand in Saudi Arabia and allow us to provide world-class retail solutions.”

Ayman Beydoun, deputy CEO and group COO of BFL Group, shared his enthusiasm for the partnership, saying, “With the help of robotics technology, we can create a more efficient, customer-centric, and sustainable retail experience. We believe this collaboration will shape the future of retail not only in Saudi Arabia but also beyond.”

The collaboration between IQ Robotics and BFL Group marks a significant step towards technological integration in the retail sector. By leveraging robotics and automation, retail businesses can streamline their operations, reduce costs, and deliver enhanced customer experiences.

This partnership between IQ Robotics and BFL Group is expected to pave the way for further advancements in retail automation and set a precedent for other retailers in the region.

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