Meta, the parent company of WhatsApp, has announced the expansion of WhatsApp Channels to over 150 countries. The move aims to enhance user engagement across Meta’s platforms.

WhatsApp Channels are a broadcast service that allows users to receive private updates from celebrities, sports teams, and thought leaders. These channels operate separately from chats, and followers remain invisible to one another. Users will soon have access to recommended channels based on their region and popularity. Additionally, users will have the ability to use emojis to react to messages within a channel.

The rollout of WhatsApp Channels will take place gradually in the upcoming weeks and months, ensuring global availability. Meta has made it clear that any user with a WhatsApp account will be able to create their own channel on the app.

This expansion demonstrates Meta’s commitment to fostering community engagement and providing users with a platform to stay updated on topics and individuals they are interested in. By introducing WhatsApp Channels to more countries, Meta aims to diversify and enhance the user experience on the platform.

With this update, WhatsApp users will have the opportunity to connect with their favorite celebrities, sports teams, and thought leaders, receiving exclusive content and updates directly through the app. This expansion of WhatsApp Channels will undoubtedly further strengthen the bond between users and their favored channels, contributing to a more interactive and engaging user experience on WhatsApp.

Definitions:
– WhatsApp Channels: A broadcast service on the WhatsApp app that allows users to receive private updates from various sources such as celebrities, sports teams, and thought leaders.
Sources:
– Reuters