TRIC Robotics, a startup initially rooted in the University of Delaware, has gained recognition for its innovative approach to sustainable agriculture. The company employs robots to bathe strawberry crops with UV light, providing an alternative to pesticide use. Their groundbreaking solution has caught the attention of the THRIVE Global Impact Challenge, where TRIC Robotics is now a category finalist.
The THRIVE Global Impact Challenge is an international competition that seeks out and celebrates agriculture startups that are focused on sustainability. As part of the Increasing Food Security category, TRIC Robotics relocated from Delaware to central California in 2022 in order to further their research and development efforts in an environment conducive to strawberry cultivation.
If TRIC Robotics emerges as the winner of their category, they will advance to the finals and present their pitch at the THRIVE Impact Summit in Santa Clara, California, on November 2nd. The prestigious prize for the competition winner includes a spot in the THRIVE Global Accelerator Program located in Silicon Valley. Additionally, they will receive a potential investment of up to $1 million from SVG Ventures, the company behind the THRIVE Venture platform. The winning team will also gain access to the Silicon Valley Startup Bootcamp, hosted by THRIVE, as well as the Impact Strategy Program sponsored by the ICL Planet Startup Hub.
For those interested, there is also a people’s choice award in which the public can participate. The award allows individuals to view all of the competing startups and vote for their favorite project until October 26th.
TRIC Robotics showcases the power of technology and innovation in addressing the challenges faced by the agricultural industry. Their groundbreaking use of robots and UV light in strawberry cultivation has the potential to revolutionize the sector, offering a sustainable and pesticide-free solution for crop production.
Sources:
– THRIVE Global Impact Challenge
– SVG Ventures
– University of Delaware