Verofax, a UAE-based startup and service provider specializing in interactive shopping and product solutions, has emerged as the winner of the prestigious 2023 Supernova Challenge at the Expand North Star Dubai event. The Supernova Challenge, which attracted over 1,800 startups from 100 countries, is the largest pitch competition in the Middle East, Africa, and South Asia.

Verofax’s groundbreaking solution combines interactive Product IDs with cutting-edge product recognition technology, powered by advanced computer vision. This innovation empowers consumers with a range of benefits, including the ability to discover and validate product properties, engage intimately with brands through augmented reality, and reap rewards in the form of personalized discounts based on their purchase history and preferences.

By strengthening the bond between consumers and brands, Verofax aims to enhance trust and foster unprecedented loyalty. The startup’s CEO, Wassim Merheby, expressed his gratitude for the recognition and stated that Verofax’s mission to revolutionize the consumer landscape is only fueled by this accolade.

The Supernova Challenge not only showcases promising startups but also highlights unique innovations and inspiring ideas. The competition featured 40 finalist startups that were selected from the Expand North Star global roadshow. These startups had the opportunity to pitch their ideas and solutions, fostering collaborations with digital ecosystems in various countries.

Verofax’s victory in the Blockchain and Web3 Disruptor category further solidifies its position as a leader in the industry. Other category winners included startups from the USA, India, South Korea, France, UK, Nigeria, Switzerland, China, and Bangladesh, representing a diverse range of disruptive technologies.

Verofax’s revolutionary approach to interactive shopping and product solutions has proven its ability to stand out in a highly competitive market. With their innovative technology and commitment to customer engagement, Verofax is set to transform the retail industry.

FAQs

What is Verofax?

Verofax is a UAE-based startup and service provider that offers interactive shopping and product solutions using blockchain technology.

What is the Supernova Challenge?

The Supernova Challenge is the largest pitch competition in the Middle East, Africa, and South Asia, attracting startups from around the world to showcase their innovative ideas and solutions.

What sets Verofax apart?

Verofax stands out with its groundbreaking solution that combines interactive Product IDs and cutting-edge product recognition technology. This allows consumers to discover and validate product properties, engage intimately with brands through augmented reality, and earn personalized rewards.

What was Verofax’s recognition at the Supernova Challenge?

Verofax was selected as the winner in the Blockchain and Web3 Disruptor category, cementing its position as a leader in the industry.