The Agro Food Robotics program at Wageningen University & Research (WUR) has recently undergone a significant rebranding effort, officially announcing its new name as ‘Vision + Robotics’. The program, which brings together a team of experts in various domains such as agriculture, horticulture, marine, livestock, and food, aims to tackle the challenges and opportunities in the world of computer vision, robotics, machine learning, and artificial intelligence.
Over the past seven years, the program has experienced substantial growth, both in terms of team size and the range of research projects undertaken from diverse areas within WUR, including agriculture, food, livestock, and fisheries. The rebranding reflects the program’s broader vision and goals as it continues to lead advancements in this rapidly evolving field.
Emphasizing their dedication to cutting-edge technological research and development, the new name ‘Vision + Robotics’ aptly captures the essence of the program. Erik Pekkeriet, the program manager of Vision + Robotics, stated, “We are inextricably part of WUR, and our strong link with agri-food is very clear. The new name encapsulates our commitment to integrating computer vision and robotics in our pursuit of innovative solutions.”
Alongside the rebranding, Vision + Robotics also launched a new content platform to strengthen its position as a leading research partner for high-tech solutions. This platform will serve as a central hub for sharing the latest developments, insights, and research in the fields of computer vision, robotics, machine learning, and AI. It aims to foster collaboration and innovation among experts, as well as provide a valuable resource for industrial and business partners, researchers, and the wider community.
The new brand identity and content platform mark an exciting chapter for the Vision + Robotics program at WUR. With its multidisciplinary expertise and focus on cutting-edge technologies, Vision + Robotics is poised to continue driving advancements and making significant contributions in the field of agro-food robotics.
What is the Vision + Robotics program?
The Vision + Robotics program is a team of technological experts at Wageningen University & Research, specializing in computer vision, robotics, machine learning, and artificial intelligence. They work across diverse domains such as agriculture, horticulture, marine, livestock, and food.
Why did they rebrand the program?
The rebranding was done to better align with the program’s core mission and multidisciplinary expertise. The new name, ‘Vision + Robotics’, reflects their commitment to cutting-edge technologies that integrate computer vision and robotics.
What is the purpose of the new content platform?
The new content platform serves as a hub for knowledge sharing, providing updates on the latest developments, insights, and research in computer vision, robotics, machine learning, and AI. It aims to foster collaboration and innovation among experts and serve as a resource for industrial and business partners, researchers, and the wider community.